Happy Berry™ hydroponic strawberries present themselves with a new brand image which shows off both their delicious flavor and their sustainable agriculture approach.
The hydroponic strawberry cultivation started at the end of 2021 in Santa Maria high tunnel farms of California.
The hydroponic system enables the nourishment of perfect berries with lower water requirements. The controlled environment of this method produces steady superior-quality fruit consistently. This specific growing method provides farmworkers with simplified accessibility to plant berries as well as to care for and harvest them. The absence of necessary fumigation practices between planting cycles allows hydroponic berries to provide a better health standard for farmworkers as well as consumers.
Mr. Aaron Quon from Oppy serving as their Executive Director of Berries stated how the Happy Berry brand remains exceptional for hydroponic strawberry production. Although the environment matters to most people they primarily select strawberries based on their sweet taste. Through hydroponic production our berries acquire a sweeter taste which we want our consumers to understand.
According to strategic changes Oppy directed its key marketing approach to emphasize taste appeal while providing consumers hydroponic farming knowledge. The new packaging banner presents significant benefits that show how hydroponic farming preserves excellent flavor together with reduced water use and minimal land consumption and minimum chemical requirements.
By using hydroponic methods producers extend their product life which decreases waste and enables people to obtain the latest available items. Natural protection from adverse weather conditions allows farmers to maintain continuous strawberry supplies throughout entire harvest seasons when they use controlled cultivation methods.
Dean Barbis from Category Director Division expressed positive reports about the current crop which indicates high quantities will remain available from April until June. Fresh berries with excellent flavor await shoppers in various stores where planned promotional events will occur throughout Easter and Mother’s Day celebrations this spring.
Ocean Spray presents Happy Berry™ strawberries in three convenient package sizes from 1-pound to 2-pound and 12-ounce packs for customers. Happy Berry™ provides environmentally sustainable strawberries alongside natural sweetness that let customers appreciate their purchase peace of mind.
You can find additional information about farms or make a farm visit through your Oppy representative.
