Full of thirst? New ice tea brand TEA RICH provides tasty refreshment

August 4, 2022

Full of thirst? New ice tea brand TEA RICH provides tasty refreshment

Loud, colorful and rebellious, the four exciting flavors of the new portfolio brand of the EDEKA group will hit the shelves from mid-August 2022. In terms of taste and appearance, the colorful TEA RICH iced teas stand out from the crowd thanks to bright accents and irresistible mixtures. Each variety has its own color and taste: exotic-fresh watermelon in upbeat red tones, tropical-sweet mango-passion fruit in fruity orange-yellow, tart lemon-cactus fruit in juicy green and unmistakable raspberry-blueberry in berry purple. This not only whets the appetite, but thanks to the animal characters, it also puts you in a good mood

Positive vibes – casual refreshment

“Fat remix of iced tea and flavor!” – with a relaxed brand language and self-confident statements, the four varieties of TEA RICH iced tea appeal to the younger target group in particular. Made with black tea extract, each variety inspires with its very own taste experience. Whether watermelon, mango-passion fruit, lemon-cactus fruit or raspberry-blueberry – TEA RICH provides a varied refreshment for that certain extra on the tongue. Variety in the glass? No probLAMA – pre-programmed with us from now on. Thanks to bright accents, the new portfolio brand also breaks with the classic design of other ice tea brands in the range and is a real eye-catcher. Not least thanks to animal support. Is that because of the gold chains? Llama, giraffe, sloth and raccoon always score with their casual looks.

TEA RICH iced tea


  • new portfolio brand
  • Tea drink made from black tea extract
  • in four fruity flavors: watermelon, mango-passion fruit, lemon-cactus and raspberry-blueberry
  • modern design with bright accents
  • Content: 750ml
  • Edeka
  • GSN