Tuesday, March 25, 2025

Focal Systems and Morrisons Win Digital Transformation Award

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Focal Systems and Morrisons Win 2024 Digital Transformation Award for AI Innovation

Focal Systems has secured the remarkably outstanding 2024 Digital Transformational Project of the Year award for their astounding AI-powered collaboration with Morrisons. This achievement stands as a milestone in grocery retail, showcasing the biggest scale in the deployment of computer vision in the industry.

As part of this initiative, 200,000 AI-powered shelf-edge cameras were fitted to 500 Morrisons stores over the span of 8 months. The initiative has further enhanced store operations by streamlining replenishment processes as well as the shopping experience.

Transforming Store Efficiency with AI

With Focal Systems’s integration advanced computer vision technology, Morrisons has realized measurable improvements that include:

  • More than 2% increase in customer availability, peaking at 4% within top performing store
  • Improvements of extenuating waste and shrink leading to relavant sustainability efforts
  • Greater customer and employee satisfaction due to better shopping environment leading to staff engagement
  • Operational efficiencies that translated to hours of manual stock-checking and replenishment tasks averted

Morrisons’s adoption of the most sophisticated AI solutions has resulted in better accuacy of inventory records, reduced stockouts and, therefore, enhanced product availabilitiy for shoppers

The Impact of AI Innovation Praised by Top Executives

Rami Batieh, Morrisons’ CEO, commented on the effect that the system has on stores performance: “This system is bringing down in-day replenishment times significantly, which improves availability, sales, and customer satisfaction.”

Morrisons partners in this bold endeavor were thanked by Focal Systems, the foremost authority in AI retail automation, who appreciates their faith and partnership in this project.

The Most Innovative In Grocery Retail

This award symbolizes the increasing omnipresence of AI and automation in retail, as they improve productivity and customer service. Focal Systems will continue to change grocery retail for the better with astute and advanced AI technologies which will create better, faster, and smarter stores.

author avatar
Kazi Motaleb
Kazi Abdul Motaleb is an SEO specialist and a working journalist. For nearly five years, he has worked in the supermarket, fresh produce, private label, and food industries as a journalist. In addition to journalism, he is an expert in search engine optimization. He started working at Global Supermarket News in March 2024 as a journalist and SEO specialist.