February 15, 2023
FIRST AT ALDI SOUTH: ONLY SAUSAGES FROM HUSBANDRY FORM 4 ARE AVAILABLE IN THE FRESH FOOD COUNTER
Customers receive fresh sausage and cheese items every day, even without service, at the best price at ALDI SÜD’s fresh food counter. All sausage items will only be accessible going forward in husbandry form 4 at the fresh food counter. With the shift in mentality, this establishes ALDI SÜD as a pioneer among discounters and marks a significant advancement.
ALDI SÜD’S FRESH FOOD COUNTER
Customers can find the fresh food counters in the refrigerated part of each one of the 2,000 ALDI SÜD locations. High-quality organic sausage and cheese delicacies are provided in a new layout that resembles a market booth. There is a wide selection of fresh products available for every taste at the greatest price, from organic mountain cheese with hay milk to organic salami. ALDI SÜD is the No. 1 retailer of organic fresh meat and organic sausages and pays special attention to packaging that conserves resources.
“ALDI SÜD is the first supermarket chain to solely sell premium sausage items at the fresh food counter. By doing this, we fulfil our commitment to provide clients with high-quality goods at the lowest possible cost over the long run, says Erik Döbele, managing director of Buying & CI.
ABOUT THE ATTITUDE CHANGE
Together with everyone involved in the value chain, ALDI has set out to revolutionise German livestock production in order to increase animal welfare. By 2030, ALDI will gradually transition its complete selection of fresh meat, drinking milk, chilled meat, and sausage products to more compassionate methods of animal husbandry.
1 Source: Self-service organic sausages and fresh meat (customer-specific category), NielsenIQ Homescan, MAT November 2022, sales pack, LEH+DM in the Aldi Süd sales area of Germany.
With fresh meat from the biggest livestock groups—beef, hog, chicken, and turkey—sales (average ALDI North & ALDI SOUTH) in Germany, excluding (foreign) specialties and frozen goods.
3 Based on sales of own-brand drinking milk in Germany (average, ALDI North & ALDI South), excluding branded goods.
4 Based on sales (average of ALDI North and ALDI South) of chilled meat, sausage, and ham products, as well as meatballs from the biggest livestock groups of beef, hog, chicken, and turkey in Germany under our own brands. International specialties, convenience foods, and prepared meals are not included.
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