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HomeNewsSupermarket TrendsEDEKA Jens rides in the train with the Olympia silver medalist. Friedrich,...

EDEKA Jens rides in the train with the Olympia silver medalist. Friedrich, Lea Sophie.


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EDEKA Jens rides in the train with the Olympia silver medalist. Friedrich, Lea Sophie

Like EDEKA and Team Germany, nutrition and exercise go hand in hand. Likewise with EDEKA. Jens: Business leader Swen Rathjens is supporting Team Germany Bahnradsportlerin Lea Sophie Friedrich immediately with his 11 Markets in Schleswig-Holstein and Mecklenburg-Vopommern and is sending a strong message for the Olympic sport by doing so.

Local cooperation under a common roof

EDEKA is Team Germany’s Premium Partner. Since 2016, EDEKA athletes have been joined by them as they travel to the Olympics to provide encouragement for a balanced diet. The national cooperation is most actively practised locally: Regional organisations and EDEKA-Kaufleute support sport throughout Germany. Along with teams, partnerships between Team D athletes and “ihren” home markets are growing more prevalent. EDEKA Jens is one of them and has started supporting Dassow native Lea Sophie Friedrich, an Olympia silver medalist in the discipline of cycling. “Through the national Team Germany Partnership, we as a local business have the opportunity to collaborate with one of the finest rail jockeys in the world. Swen Rathjens, the CEO of EDEKA-Jens, says, “That is a great honour for us. We are very excited to travel with Lea Sophie Friedrich to the 2024 Olympic Games in Paris.

Partnership at eye level

What links the multiple World and European champion to EDEKA Jens? the love of good food and balanced nutrition, the fervour for sports, and the ties to the local community. Bahnradsportlerin Lea Sophie Friedrich explains, “I am very connected to my home. The fact that I have immediate access to local nutrition experts on my team makes me even happier. EDEKA Jens and Team Germany Athletin have already come up with a few ideas to get the partnership moving: Future consumers can look forward to finding plenty of inspiration regarding a balanced diet and exercise on the social media channels of the athlete and EDEKA Jens in addition to a highly noticeable market advertisement.


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