Discovering the Magic of Aldi’s Winery Excursions and Wine Tasting
- Consumers can go to one among Aldi’s English vineyards for a unique tour and wine tasting expertise, taking in views of the attractive Essex countryside
- Tickets are on sale now in celebration of English Wine Week, June 17–25.
- Gross sales of Aldi’s English Glowing have jumped an enormous 240% within the final 12 months
Grocery store Aldi has teamed up with Lyme Bay Vineyard, the producers behind its award-winning Specifically Chosen Bowler and Brolly English Glowing wine, to launch a unique Specialbuy Winery Expertise.
Tickets cost simply £2.67—the worth of a glass of Aldi’s English Glowing—whereas comparable winery excursions will set customers back £40[i].
Visitors can get pleasure from a tour of the winery, strolling amongst a few of the best vines in England, adopted by an Aldi English wine tasting led by Mistress of Wine, Sam Caporn. Guests will go away with a goody bag, which features a full-size bottle of Aldi’s celebrated English Glowing and a few nibbles to accompany it.
Tickets are on sale now**, all through English Wine Week in June, until Sunday, June 25th—the right time to have a good time in England’s vineyards and mark the beginning of the brand new rising season.
The launch comes as Aldi celebrates its roaring success within the English wine class; gross sales have jumped an unbelievable 240% in only one month, and its English Glowing and English Bacchus beat manufacturers costing as much as 90% extra to land Greatest Purchase accolades in the latest Which? spherical up.
The grocery store has expanded its offerings to fulfill demand and now stocks a complete selection of six English wines, each nonetheless and glowing, starting from £9.99 to £19.99.
Julie Ashfield, Managing Director of Shopping at Aldi UK, mentioned: “English wine, notably glowing, has a popularity for being costly; however, we’re proud to be at the forefront of making it accessible for all.
“There’s no higher time than English Wine Week to launch this unbelievable alternative—to celebrate a business that’s seeing fast development 12 months after 12 months due to suppliers resembling Lyme Bay Vineyard, which is placing English wine on the map.”
Sam Caporn, Mistress of Wine, added, “English wine is a thrilling and up-and-coming class. It’s more and more being awarded the popularity it deserves, each for glowing and nonetheless wines, and I like championing our home-grown expertise.
“I’m thrilled to have the ability to present Aldi customers with the fascinating journey that these bottles have undertaken to get from the winery, through the vineyard, to the shelf, where they are often bought at a nice price for very spectacular high quality.”
A sneak peek at the wines that may be characteristic of Aldi’s Specialbuy Winery expertise:
Specifically, Chosen Bowler and Brolly English Glowing Brut Reserve (£15.99, 75cl)
This contemporary and fruity sparkler is barely drier than Prosecco. Crafted utilizing a mix of Chardonnay, Pinot Blanc, Reichensteiner, Seyval Blanc, and Solaris, the scrumptious English fizz bursts notes of lemon and inexperienced apple for a beautiful depth and refreshing citrus end. It pairs superbly with seafood.
Specifically Chosen Bowler and Brolly English Bacchus (£9.99, 75cl)
Lifted and contemporary, with mouth-watering notes of elderflower, pear, and tangerine. This tipple scooped up a powerful Greatest Purchase & Nice Worth Which? award with a rating of 77/100, beating premium retailers and types resembling Waitrose and M&S with entries that price over £16 extra. A distinctive, high-quality wine for excellent value.
Specifically Chosen Bowler and Brolly Pinot Noir Rosé (£9.99, 75cl)
Delicate floral notes on the nostril and vibrant strawberry and raspberry flavors on the palate Made with the extremely versatile Pinot Noir grape, it pairs completely with thyme-roasted rooster, salmon, and salads.
Specifically, Chosen Bowler and Brolly English White Cuvée (£9.99, 75cl) are coming quickly in September
Notes of contemporary, inexperienced apple, lime zest, and melon for a well-balanced end It’s clear, crisp, and splendidly dry.
Aldi’s Specialbuy Winery Expertise takes place throughout Saturday, September 9th, and Sunday, September 10th, in Essex.
Tickets are on sale now* until Sunday, June 25th. However, be fast! Like with all Aldi Specialbuys, as soon as they’re gone, they’re gone.
You can buy through the Lyme Bay Vineyard web site here.
Every session will last roughly two and a half hours
**Most two tickets per individual
