Delhaize declares its plan to convert each of its 128 integrated supermarkets in Belgium into a standalone Delhaize store.
In order to improve its position in the cutthroat Belgian retail market, Ahold Delhaize’s Belgian brand Delhaize today revealed plans to convert all 128 of its integrated supermarkets there into independently run Delhaize stores.
Delhaize has been a favourite retail name in Belgium for more than 155 years; 4 out of 5 Belgian consumers shop there. Delhaize is the market champion for sustainable, high-quality, fresh foods. The business is a digitalization pioneer with its SuperPlus digital customer loyalty programme and a vast network of 764 locations in Belgium.
Under the brands AD Delhaize, Proxy Delhaize, and Shop & Go, there are currently 636 independent affiliated Delhaize shops. With the proposed change, all Delhaize stores will operate according to the same paradigm, which will encourage investment in Delhaize’s sustainable future. Affiliated stores are well-positioned to swiftly and successfully respond to changing customer demands and the market as a whole because of their substantial local presence and adaptable operating hours. The modified business plan offers regional business owners a special chance to work with Delhaize and shape the company’s future alongside our knowledgeable, experienced supermarket staff.
Delhaize is still strengthening its dominant, distinctive place in the Belgian retail market.
Delhaize intends to keep expanding its dominant and distinctive place on the Belgian retail market. Delhaize will keep making centralised investments in fields like marketing, sourcing, and logistics to give its network of shops the best services possible.
Ahold Delhaize endorses the management team’s decision to transition to a single operating model, according to Wouter Kolk, CEO of Ahold Delhaize Europe & Indonesia. Delhaize is a significant member of our family of brands in Europe, and the goal of the purpose shared today is to make Delhaize stronger. Future 128 neighbourhood stores will be run by neighbourhood business owners, giving them a greater chance to react to regional conditions.
The Grand-Duchy of Luxembourg is not included in this statement.
The news release from Delhaize is available here.