Tesco launches a dedicated section in stores for menopause-friendly products, offering customers more options to manage their symptoms. This new initiative includes a dedicated section in store that features products specifically designed for women going through menopause. Tesco dedicated section aims to help customers easily find and shop for items that address menopausal symptoms.
Tesco has partnered with GenM, a collective dedicated to raising awareness about menopause. The collaboration ensures that menopause-friendly products are clearly marked with the M-tick symbol. Tesco’s dedicated section in store now showcases this symbol, making it easier for customers to identify safe products both in stores and online.
For six weeks, nearly 200 stores across Great Britain will feature products from leading brands. These brands, including Vitabiotics, Nivea, Olay, Simple, Tena, and Always, will have their products displayed in a Tesco dedicated section. This display provides customers with a one-stop shop for menopause-friendly products, along with helpful educational material about managing symptoms.
In addition to skincare and personal care items, Tesco also offers educational resources. The bestselling book “Menopausing” by Davina McCall will prominently feature in Tesco’s dedicated section in store. This selection aims to empower women to make informed decisions about their health.
Tesco.com now includes a permanent menopause filter under the Health & Beauty section, offering more than 450 products tailored to menopausal customers. This online feature, alongside Tesco’s dedicated section in stores, reflects the retailer’s commitment to providing solutions for women during menopause.
Tesco continues to expand its menopause support initiatives, offering free “Understanding Menopause” booklets through Tesco.com. The booklet, created by Menopause Support, helps women understand and manage their symptoms.
Tesco is also dedicated to supporting its employees, with over 130,000 women working for the company. The retailer introduced menopause-friendly uniforms made from breathable fabrics, offering comfort to colleagues experiencing menopause.
Tom Lye, Tesco’s Category Director for Health, Beauty, and Wellness, emphasized Tesco’s commitment to improving the shopping experience for menopausal customers. Tesco dedicated section in stores and the new online filter provide reassurance and accessibility to essential products.
Heather Jackson, co-founder of GenM, praised Tesco for leading the way in embracing and supporting menopausal customers. She highlighted Tesco’s innovative approach in providing dedicated resources and transforming how women shop during menopause.
Note:
- *Source – Menopause Support’s #MakeMenopauseMatter campaign, October 2023.
- It will run from 7th February to 19th March 2024 in 189 stores across Great Britain as trials.