On February 12th and 13th, Coveris will be attending the Packaging Innovations- 2025 event in Birmingham to feature their newest innovations in packaging. Their main goal during this event will be to meet compliance standards regarding Extend Producer Responsibility (EPR) by providing sustainable solutions to different regulatory needs.
Among these innovations is the MonoFlex range which is fully recyclable monomaterial packaging. It increases sustainability without sacrificing packaging performance. Coveris also suggests lightweight paper solutions like new paper lids and trays which reduces the amount of materials needed while keeping their strength. Another suggested solution includes wash-off labels that enhance the efficiency of waste processing by easily separating during the recycling process.
The innovation will address the impending EPR legislation for the UK that will institutionalize the producer pays principle for packaging waste. With these improvements, businesses stand to gain by lowering their carbon footprint and financial expenses. The new legislation in the UK which is scheduled for 2025 will set a whole life cost obligation for EPR that places the financial responsibility of products at the end of their life cycle. These regulations are designed to meet national recycling targets, reduce landfill waste, and promote sustainable design.
Coveris helps brands comply with new EPR policies by offering consultations on EPR obligations, guidance on material choices, and innovative packaging solutions. As part of its “No Waste” initiative, Coveris aims to reduce waste at every stage during the packaging process. The company also focuses on advanced materials and eco-friendly packaging to promote a circular economy.
During the event, visitors will be able to see Coveris’ latest packaging innovations and live product demonstrations at Stand M64. Visitors will also be able to receive expert consultations on EPR and packaging trends. Companies seeking to future-proof this aspect of their business will be shown how compliance, sustainability, and cost-efficiency can be achieved simultaneously.
Brands need to prepare for the fast approaching deadlines of EPR regulations, which is why Coveris has invested in providing effective solutions and sustainable strategies that ensure compliance with policies.