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Cost of living: Price of some branded snack foods more than double

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Cost of living: Price of some branded snack foods more than double

 

 

According to a prominent consumer group, the escalating cost of living has put significant pressure on household budgets, resulting in a substantial increase in prices for certain branded snack foods at supermarkets over the past year.

A recent study conducted by Which? revealed that the price surge of specific items has been quite dramatic.

For instance, a six-pack of Mr Kipling Chocolate Slices experienced a staggering 129% price increase at Tesco, marking the most significant annual price hike. At Sainsbury’s, a set of six bakewell slices from the same brand now costs £2.75, reflecting a 99% rise.

At Asda, the most substantial price escalation was observed for a kilogram of Lancashire Farm Natural Yogurt and its fat-free variant, both of which surged by 80% from £1 to £1.80.

In a similar vein, the price of two packs of Pilgrims Choice cheeses at Morrisons increased by over 75% to £2.11.

To assist consumers grappling with financial challenges, Which? is urging major retailers to ensure that their smaller stores offer budget-friendly alternatives and is planning to track their progress in this regard.

The consumer group’s analysis encompassed the cost of living nearly 26,000 food and beverage products across eight major supermarkets—Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco, and Waitrose. The aim was to gauge the impact of individual product prices within its food inflation tracker.

In a relatively positive development, the broader picture shows that supermarket food inflation decreased by more than 1.5% in the month leading up to the end of June.

This reduction was aided by recent cuts in the prices of items like milk and butter.

Nevertheless, cost of living even with these reductions, prices at checkout remain substantially higher than what shoppers were accustomed to prior to the commencement of the cost-of-living crisis.

Sue Davies, Head of Food Policy at Which?, commented on the findings, emphasizing that the extent of price hikes for some branded products is difficult to comprehend.

This underscores the considerable strain faced by shoppers, particularly those in low-income households and families. Given the anticipation of sustained high food prices throughout the rest of the year.

Which?  is urging supermarkets to ensure that their convenience stores offer a range of budget-friendly items that promote a healthy diet.

 

Source

GSN

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