The local website for Cosmic Crisp® in Europe has completely changed. It is now a site that caters to young, urban consumers through an interactive and personalized interface which is intended to foster robust community engagement.
Revolutionary Development
Cosmic Crisp® is making some bold moves in the fruits and vegetables business. The company launched a new website, www.cosmiccrisp.eu which is not just a landing page—it’s an experience.
What’s new?
- The interactive skies change in accordance with the user’s local time.
- Flexible and customizable interactive content.
- New methods of engagement with users via music, events, and even recipes!
Creating a Community of Cosmic Crisp® Fans
Hannes Tauber and Benjamin Laimer, Marketing Managers of VOG and VIP, are positive that this approach will strengthen the bond between the brand and the consumers.
Key features:
- Website visitors can create their own “Cosmic Horizon™” where they can choose the experiences they which fit their mood the best.
- Options include relaxation, inspiration, or entertainment.
- Website users can contribute content that shapes the homepage experience in real time.
It’s the First Scrolling Users Will Want to Do
Instead of grabbing a mouse and scrolling down, users have to scroll up as if they are being lifted into the sky.
Why it matters:
- It motivates users to discover and participate.
- It adds to the brand’s strategy of space aesthetics.
- It enhances the excitement and ease in which users can explore the site.
A New Era for the Apple Industry
Cosmic Crisp® is certainly not just another apple, it is revolutionizing the entire industry. With this new website, the brand is changing how fresh fruit is sold and bought over the Internet.
What’s next?
- Gamified elements to improve the user experience.
- Enhanced user-generated content for increased retention.
- A more solid digital footprint.
The marketing of fresh fruit will never be the same again and Cosmic Crisp® intends to reign.
