The Italian music events, Umbria Jazz Festival will be sponsored by Conad and PAC 2000A
Conad, Italy’s leading retailer and its affiliated cooperative PAC 2000A have confirmed their support to Umbria Jazz, one of the most important music events on a national level. Conad SOC. COOP. publishes a press release on 12 July, 2024 to confirm this sponsorship.
Main Sponsorship and Long-term Partnership
Conad is the main sponsor that strengthens a twenty-year history with Umbria Jazz. They believe that a nation’s richness lies in supporting communities through environmental, social and cultural initiatives. In Italy, Umbria Jazz is an event of great relevance: in 2023 it recorded over 40 thousand paying spectators in Perugia and more than 2 million users on the Festival’s social channels.
Conad’s Regional Presence
In Umbria, Conad operates through the cooperative PAC 2000A which has its headquarters in Ponte Felcino (Perugia). It is present in five Italian regions – Umbria, Lazio, Campania, Calabria and Sicily. The PAC 2000A Conad is managing the sales network. It accounts for 20.24% of the market, has 1.525 sales outlets and 100 concept stores. It also generates more than €7,19 billions in revenue. But the numbers do not end here. The large-scale distribution leader with a 32.28% market share achieved through EUR 783.59 millions turnover overall. Which comes from its retail arm consisting of exactly 197 points of sale.
The Conad Jazz Contest
As part of Umbria Jazz Festival, Conad promotes the Conad Jazz Contest. This initiative has designed for young musicians aged between eighteen and twenty-eight years old. Which carried out in collaboration with Fondazione Umbria Jazz – ten artists will perform on stage at Perugia during the event. While top ranked artists will receive a significant career support that includes dedicated tour on Italy’s most prestigious jazz stages and contribution of €5.000 euros. In 2024, Conad Jazz Contest received more than two hundred seventy songs submitted. And sixty thousand votes registered by Popular Jury.
Statements from the Leadership
Mauro Lusetti, President of Conad comments, “We are truly happy to renew our support for Umbria Jazz, continuing to invest in an event of great importance in the Italian music scene and consolidating a long-lasting collaborative relationship.” He also said, “We are also happy with the support that, through the Conad Jazz Contest, we give to the promotion of the activity of young musicians. Because, for us, putting people at the center means contributing to enhancing the artistic and cultural resources of the territories and the best that is achieved in the communities in which we operate”.
Danilo Toppetti, The CEO of PAC 2000A Conad added, “PAC 2000A is thrilled to renew its support for Umbria Jazz. This festival represents a fundamental pillar of our local culture. And an opportunity to celebrate music and an important showcase for the talent of young artists.”
And the General Manager PAC 2000A Conad, Francesco Cicognola said, “PAC 2000A recognizes the importance of supporting events that enhance local initiatives and create opportunities for growth and community gatherings. Umbria Jazz is a symbol of excellence and we are proud to contribute to keeping this tradition alive.”
Conad’s Sustainable Strategy
Promotion culture heritage shared by all people forms part sustainable strategy adopted under name “We Support Future” pursued three main areas: environment & resources; people & community; businesses & territory.
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