May 3, 2023
As a result of the launch of an industry-leading carbon neutral beef selection by Coles, residents of Western Australia can now make purchases of meat that, from the pasture to the shelf, leaves no trace of carbon emissions.
Five different cuts of premium quality beef that are carbon neutral are now available to customers as of today. These cuts include rump medallions, eye fillet steak, porterhouse steak, rib eye roast, and the award-winning scotch fillet, which was just recently named Product of the Year 2023 in the Consumer Survey of Product Innovation1.
In accordance with the Climate Active Carbon Neutral Standard established by the Australian government, Coles became the first supermarket to introduce a certified own-brand beef product that was carbon neutral throughout its entire production process, from the paddock to the shelf.
As part of the programme, Coles works closely with 15 national producers, including two suppliers in the state of Western Australia, to calculate and reduce emissions on farms through the use of measures such as planting additional trees, utilising renewable energy, herd management techniques, and genetic selection to improve the health of the herd.
Mark Simonis, the senior category manager for beef at Coles, stated that the range is now available countrywide following today’s introduction in Western Australia.
“We are thrilled to be in a position to offer Western Australians our Coles Finest Carbon Neutral Beef. He stated that beginning today, consumers would be able to purchase five slices of beef that are of high quality, have a delightful flavour, and leave behind no trace of carbon emissions.
Mark expressed that “we are also proud to partner with two local farmers who offer a great tasting product that meets the growing demand our customers have for sustainable options in the supermarket aisles.”
The Buy West Eat Best programme is made possible by the relationship between Coles and farmers such as Ivan Rogers, who is responsible for supplying the Coles Finest Carbon Neutral beef range. This range is part of the Buy West Eat Best programme.
“We are really excited to be supplying meat to the Coles Finest Carbon Neutral Beef range. This is a really exciting opportunity for us.” On the farm, we have put in place measures to cut down on greenhouse gas emissions, and we are looking forward to seeing how our partnership with Coles might help this effort to reduce emissions even further. Ivan stated that they are dedicated to maintaining their 18-year cooperation with Coles, which will result in the production of high-quality beef while also improving their impact on the environment and the lives of their animals.
Customers will be able to more easily recognise the certified beef on store shelves thanks to the Climate Active emblem that appears on Coles Finest Certified Carbon Neutral Beef. Businesses and organisations can earn the Climate Active certification if they can demonstrate that they have legitimately reached a state in which they have achieved carbon neutrality for the products or services they offer.
Jason Strong, Managing Director of Meat and Livestock Australia, complimented Coles on the expansions of the range and said it was an essential step towards attaining the red meat industry’s target of carbon neutrality by the year 2030. Meat and Livestock Australia’s goal is to achieve carbon neutrality by the year 2030.
When it comes to providing carbon-neutral beef, Coles is at the forefront of the industry. According to Jason Strong, who works in the red meat sector, “the industry is getting closer and closer to achieving its goal of becoming carbon neutral by the year 2030 by working directly with farmers to help them lower emissions and offset carbon.”
The new beef variety is packaged in a tray that is both recyclable and produced from 90% recycled and plant-based sources. This is an Australian invention developed by Coles’ packaging partner Plantic, who has recently received the Australian packaging innovation and design award for sustainable design.
In 2022, the Coles Finest Carbon Neutral Beef range was introduced for the first time in Victoria. It is now made available in stores and online across the country.
For further information, please contact Coles Media Line (03) 9829 5250 or media.relations@coles.com.au
November 4, 2022
