Coles raised over $9.3 million for FightMND during the Big Freeze 10 campaign with strong support from its customers, pork farmers and suppliers This new record for Coles’ total fundraising for FightMND over the last seven years totaling approximately $40 million. The funds will be used for research, treatment and care of Australians with motor neurone disease (MND).
The Local Community Is Leading The Way
Love for the Big Freeze 10 was particularly strong in regional areas. Seven of the top ten fundraising shops were from the local community. Coles Kangaroo Flats in Victoria led the way, raising more than $58,000 in just six weeks. Funds were raised through the sale of Big Freeze Beanies and Socks, Coles Brand Fresh Australian Pork products, Pepsi Max soft drinks, specially marked Big Freeze 10 Cadbury Dairy Milk Chocolate Blocks and Peters Ice Poles Customers also generously donated donations during sales at Coles supermarkets and Coles liquor stores.
Coles Thank You For Supporters
Coles marketing manager Anna Croft thanked everyone involved. “Coles is delighted to have raised a record amount for FightMND in its landmark year. We are incredibly grateful to all our customers, Australian pig farmers, and suppliers such as Cadbury, Peters Ice Cream and Asahi Beverages for their generosity and support of the Big Freeze 10,” he said. Croft also praised team members at Coles who organized the DIY Big Freeze, sponsored a local sports team BBQ and took part in in-store ice bucket challenges
Impact Of Fightmnd
FightMND Campaign Manager, Bec Daniher, highlighted how Coles’ fundraising contributed to the overall Big Freeze 10 campaign, which raised more than $20.1 million. “Ten years since the virus went cold, FightMND has helped drive targeted investments in initiatives focused on developing new therapies and moving discoveries toward treatment. Funds raised during Big Freeze 10 will help continue this project,” Daniher said.
Freeze National Events
Daniher also noted the national freeze rallies in Western Australia, South Australia and Queensland as well as several Freeze the Nation events, the Big Freeze event at ‘G on the King’s birthday weekend’. With, he thanked everyone who bought Beanies and Socks, donated and supported the project. “On behalf of my family, FightMND and everyone else fighting Beast, I want to recognize and thank all those who bought Beanies and socks and generously donated to the cause. Also, to our wonderful partners and supporters who support us with such enthusiasm every year, thank you,” he said.
Top Fundraising Coles Supermarkets
Victoria
- Kangaroo Flat ($58,315)
- Sunbury ($57,866)
- Greensborough ($55,015)
- Sebastopol ($54,793)
- Traralgon ($54,014)
NSW/ACT
- Tanilba Bay ($42,919)
- Deniliquin ($35,170)
- Broken Hill ($27,000)
- Wagga Wagga ($23,030)
- Lavington ($22,995)
SA/NT
- Mt Gambier ($47,509)
- Gawler Green ($35,778)
- Mount Barker ($32,059)
- Gawler ($30,743)
- West Lakes ($26,641)
Western Australia
- Pinjarra ($17,688)
- Halls Head ($14,479)
- Kalgoorlie ($12,212)
- Vasse ($11,275)
- Eaton Fair ($10,943)
Tasmania
- Devonport ($31,700)
- Meadow Mews ($28,216)
- Glenorchy ($27,482)
- Racecourse ($26,493)
- Burnie ($24,724)
Queensland
- Yamanto ($10,910)
- Helensvale ($8,007)
- Waterford ($7,810)
- Loganholme ($6,621)
- Noosa ($5,216)
This amazing fundraising effort shows the community’s commitment to fighting MND and finding a cure for this tough disease.
