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Coles Launches a Month-Long Best Campaign 2023


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Coles Launches a Month-Long Campaign to Back Medical Research and Promote Health and Wellbeing.

Coles has initiated a significant month-long fundraising campaign to benefit seven charities throughout Australia, intending to support causes that hold special significance to customers and team members.

This appeal will raise essential funds for various causes, including pediatric brain cancer research, healthy kitchen gardens in local schools, and providing hope and care to children in nearby hospitals and hospices.

From September 20th to October 17th, shoppers in all states and territories (excluding WA) can purchase $2 donation cards from Coles or contribute at the checkout to support their respective state’s nominated charity partner. In Western Australia, donation cards to support Telethon will be available until October 22nd, and Coles will also offer Fat Cat Dolls for sale while supplies last.

One of the beneficiaries is Hummingbird House, Queensland’s sole children’s hospice, which serves as a home away from home for infants, children, and young people facing life-limiting conditions.

Coles’ partnership with Hummingbird House marks its tenth year, during which Queensland customers have contributed more than $4.3 million to the charity through various initiatives, including community barbecues, homemade cake stalls, merchandise sales, and donation cards featuring artwork created by children and families who have been guests at Hummingbird House.

Ellen Whittaker, General Manager of Hummingbird House, expressed her gratitude for Coles’ partnership, highlighting its significant impact on hundreds of Queensland children and families over the past decade. She explained that Coles’ support has extended from a few stores in Brisbane’s southeast to encompassing the entire state, with fundraising activities in over 180 stores. The funds raised have been instrumental in providing resources for the hospice, covering travel expenses for regional families, and helping families create lasting memories with their children when time is limited.

In addition to supporting Hummingbird House in Queensland, the funds raised in this year’s campaign will be distributed to state charity partners, including:

  • Telethon (WA): Funds raised in WA will go to Telethon, which supports 107 beneficiaries through life-changing programs, equipment purchases, and medical research into childhood diseases to aid sick, vulnerable, and disadvantaged children in Western Australia. Coles is also a proud partner of the Telethon Family Festival, a free family event scheduled for October 22nd along Wellington St, Perth.
  • Robert Connor Dawes Foundation (VIC): Victorians can contribute to improving outcomes for children with brain cancer, the leading cause of disease-related death among young people. Their support will aid the Robert Connor Dawes Foundation in funding research and enhancing patient care.
  • Sydney Children’s Hospitals Foundation and John Hunter Children’s Hospital (NSW/ACT): Funds raised in NSW and the ACT will support research, programs, and initiatives by the Sydney Children’s Hospitals Foundation and John Hunter Children’s Hospital to enhance the health and wellbeing of children and young people.
  • Make-A-Wish Foundation (SA/NT): Contributions from South Australia and the Northern Territory will enable Make-A-Wish to fulfill the wishes of children with critical illnesses.
  • Stephanie Alexander Kitchen Garden Foundation (TAS): Tasmanians can help raise funds to bring enjoyable food education to schools in Tasmania through the Stephanie Alexander Kitchen Garden Foundation.

Sally Fielke, Coles Group General Manager of Corporate and Indigenous Affairs, emphasized that this one-month appeal is just one of how local Coles stores give back to their communities. She highlighted that this year’s seven charity partners were selected by state operations teams, reflecting the close connections that many team members and customers have with these meaningful causes. Fielke also expressed hope that customers would show their support again by purchasing donation cards, contributions at the checkout, or participating in local community activities organized by Coles team members, such as quiz nights, community barbecues, and bake sales.

To read the latest news, visit: globalsupermarketnews.com/news

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