Winter Appeal for Coles and SecondBite
Today, Coles launched its annual appeal for national food rescue charity SecondBite to help feed Aussies doing it tough this winter. The Coles SecondBite Winter Appeal comes as new research from SecondBite conducted by YouGov shows that over three quarters (76%) of Australians struggle more financially in winter with high electricity or energy bills being the most common cause (57%) followed by South Australia, Victoria and NSW.
From today until Tuesday 30 July, customers can support SecondBite at more than 1,800 supermarkets and Coles Liquor stores nationally by purchasing a $2 donation card at a Coles supermarket or donating at any Vintage Cellars, Liquorland or First Choice Liquor Market store. Donations can also be made via Coles Online.
How to Support SecondBite
This winter there are more ways than ever to support SecondBite at Coles with well-loved brands Chobani, Mount Franklin, Nando’s and the Natural Chip Co also joining the fight and will donate a portion of sales from selected products sold in all Coles supermarkets or on Coles Online towards the appeal.
All funds raised by Coles, its customers and suppliers will enable SecondBite to deliver unsold but edible fruit, vegetables, bread and other grocery staples to over 1,000 charities and community partners across Australia who provide food relief through cooked meals, food hampers and community pantries.
Increased Need for Food Relief
SecondBite CEO Daniel Moorfield said the need for food relief increases during winter so he urged shoppers to purchase a $2 donation card or participating product at Coles to support the appeal.
“This winter sees an even greater demand on those already struggling with their own personal challenges as many vulnerable Australians are forced into making decisions like heating or eating, finding they can no longer balance their budget to cover life’s necessities. The money raised at Coles will help SecondBite meet these additional needs and continue rescuing and delivering healthy food for free through our network of over 1,000 community food partners,” he said.
Coles’ Commitment to the Cause
Coles Chief Operations and Sustainability Officer Matt Swindells said the annual Winter Appeal is a key initiative for Coles to support SecondBite.
“SecondBite has been an incredible partner for us over many years now with local charities and community groups right across Australia including schools, neighborhood houses, domestic violence crisis shelters as well as Indigenous health services all benefiting from their work funded via this association,” he said.
“We’re not just raising money though our partnership goes much deeper than that – it’s about tackling food waste too by saving good quality edible product from ending up in landfill when there are hungry people who could eat it. Since 2011, we have donated more than 250 million meals worth of food to SecondBite after rescuing it from our supermarkets and distribution centres.”
Support from Suppliers
This Winter Appeal sees four supplier partners join forces with Coles – Chobani, Coca-Cola Europacific Partners (Mount Franklin), Snack Brands (Natural Chip Co.), and Nando’s. With their invaluable support, along with customers buying participating products or $2 donation cards, we hope to exceed last year’s Winter Appeal fundraising efforts.
Donation Programs for Products
- From the 17th of July until the 13th of August, 2024, Chobani Yogurt or Oatmilk products sold would have a 10 cents donation made for each one.
- Between June 26 and July 30, 2024, or until the donations reach $200,000 whichever comes first, Mount Franklin will be giving away still or sparkling water with a donation of 10 cents attached to every sale.
- Between July 17th to July 30th in year 2024, Nando’s would give away up to sixty thousand dollars in donations for their natural chip company potato chips,175g pack (available in different flavors).
- Starting from the seventeenth day of this month through thirteenth day next month inclusive; twenty cents shall be donated per unit sold on all following products -Nando’s PERi PERi sauce (250g), Nando’s Perinaise mayonnaise(465g) ,Nando’s marinade(262g) and also including Nandos Sweet Chilli Jam(285g).
Read more supermarket news updates on Global Supermarket News.