Today, the Click + Collect experiment begins in 25 locations in the North West of England, Yorkshire, and North Wales. Customers will have access to a wide selection of kids’ items, including thousands of new items that are only available through Click + Collect.
Newest offering in Primark’s ongoing effort to provide wonderful in-store experiences
Primark now allows online purchases for the first time as part of its new Click + Collect trial, giving shoppers more options, convenience, and reasons to visit their local high street.
The new service, which is available in 25 locations in the North West of England, Yorkshire, and North Wales, enables clients to shop online from a wide selection of children’s products, including apparel and nursery items, before picking up in the designated store on the selected day.
Customers can purchase up to 2,000 items across baby, kids, and decorative nursery products and toys during the trial, including hundreds of new items and categories that are just available for Click + Collect. This includes necessities like multipacks of top sellers, as well as fresh products from Primark’s licenced partners like Disney and more substantial nursery decor and toys.
The 25 establishments that are providing the service range in size from huge metropolitan centres to little high street locales. Manchester, Liverpool, Sheffield, Blackburn, Carlisle, and Wrexham are among the locations. Customers of the smaller stores participating in the study will profit from access to ranges typically only found in larger flagship stores, as well as from having, on average, twice as many alternatives as they do now.
Customers can choose a day to collect from their chosen store up to seven days ahead of time after browsing online and adding items to a virtual shopping basket. Orders with a minimum order value of £15 and no delivery charge will be available for collection two days after they are placed. Customers will be able to pick up their order from a dedicated Click + Collect desk and pay
The trial also aims to reduce excess packaging on the product by employing paper wrap bands wherever possible. All orders will be delivered to the store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if necessary) and featuring the new Click + Collect branding, which can be easily recycled at home after use.
Primark CEO Paul Marchant stated, “It’s a very proud moment to see Click + Collect go live.” This trial showcases the best of what Primark has to offer in kidswear, combining a greater variety, great style, and incredible value.
We love the high street and believe that a vibrant local shopping area benefits everyone in the community.” Our online strategy is focused on supporting and complementing our stores, which will always be at the heart of our business.
“The trial allows you to browse and shop from the comfort of your own home, while also providing customers living near one of our smaller stores, such as Wallasey, with the same selection as a much larger store, such as Liverpool.” Everyone, regardless of location, will have
The trial of Click + Collect is the latest new service to join the Primark lineup, as the retailer continues to invest in the in-store experience by introducing new partnerships and services. Primark announced a new collaboration with the Vintage Wholesale Company in August. ‘WornWell,’ a vintage clothing concession, debuted in three of its stores in Birmingham, Manchester, and Oxford Street East, London. In addition, the second Tasty by Greggs café opened last month in the Oxford Street
The first brand-new immersive Disney experience, including a Primark Café with Disney and a dedicated Disney department for adults, kids, and homeware, debuted at the Belfast Bank Buildings store. Customers can find beauty studios, grooming services, and food and drink outlets in a number of Primark stores, in addition to great value clothing, beauty, and homeware.
Those who are unable to participate in the trial can still visit the new Primark website, which was launched earlier this year, and use the stock-checker to check availability before going into store. Customers can visit: to see which Primark stores are participating in the trial and to sign up for updates.