Observe National Sunkist Citrus Day on March 1st
Celebrating its third edition, Sunkist Growers plans the festivities for National Sunkist Citrus Day (NSCD) falling on March 1st. The event celebrates more than one thousand family-owned citrus farms situated in California and Arizona, paying tribute to decades of farmers nurturing the finest quality citrus fruits. This day helps remind consumers of the long-held and skilled craftsmanship that produces the endless pieces of citrus found throughout the country.
Peak Citrus Season Brings Vibrant Flavors
Citrus lovers will be overjoyed in March, as it is one of the peak months for their favorite fruits. During the month, consumers can enjoy an assortment of delicious citrus fruits that are also packed with vitamins like:
Navel, Blood, and Cara Cara oranges – These oranges are deliciously sweet and full of Vitamin C.
Lemons – Not only good for cooking, lemons can be used in drinks and even as a health remedy.
California mandarins – These tasty little fruits are loved for their refreshing taste and easy-to-peel skin, making them perfect for snacking.
Grapefruits– Containing numerous health benefits, these fruits are also known for their refreshing taste and delightful tartness.
Minneola tangelos– A hybrid fruit known for its rich and tangy taste is also easily recognizable for its distinctive knob at the stem.
Apart from boosting the zest in meals, these fruits are incredibly nutritious and known for their immune boosting qualities, which will satisfy the pressing consumer demand.
Getting Retailers on Board With Engaging Promotions
Sunkist Growers has launched a number of campaigns geared towards increasing knowledge and ultimately revenue for the company to commemorate National Sunkist Citrus Day which include the following:
In-store Activations: Retailers will provide unique NSCD-themed point of sale materials that consist of specially made header cards and ‘Meet Cali’TM clip cards aimed at teaching customers about the different types of citrus.
Digital Promotions: Sunkist has created an interactive generator for a meal that enables shoppers to make meal ideas featuring fresh citrus in them.
Social Media Engagement: Customers are motivated to post photos of dishes that feature citrus with the hashtag #NationalSunkistCitrusDay, creating buzz online.
These campaigns have been tailored to foster consumer enthusiasm, improve the shopping experience, and elevate the sales of produce particularly during the fullness of the citrous season.
A Personalized Approach to Citrus for Consumers
Apart from retail promotions, Sunkist is also inviting customers to indulge in their love for citrus using an interactive digital tool found at Sunkist.com/CaliSunshine. The online tool enables users to select their favorite citrus products and the type of meal they plan to have which will be answered with customized suggestions for recipes, thus making it easier to use fresh citrus. The suggestions range from a salad with citrus dressing, to a marinade, and even a salad.
This shift allows customers to explore new tastes while highlighting the health and taste benefits attached to fresh citrus.
Over a Century of Citrus Excellence
Sunkist Growers is established in 1893 and it is the longest-standing agricultural cooperative in the United States. Sunkist has maintained the quality of replacing the name for more than 130 years, under which family-run farms have collaborated to deliver high-quality citrus to homes across the country.
This day is not bound to celebrating the fruits alone, it is more about remembering the farmers and the legacy they’ve built. Their commitment to sustainability, freshness, and quality ensures that consumers continue to enjoy the best citrus nature has to offer.
Join the Celebration!
Be it a retailer, food lover, or someone who deeply appreciates a good orange, March 1st is a great opportunity to appreciate and delve into the world of Sunkist citrus. Participate in the refreshing celebration by sharing your citrus memories, visiting a new local restaurant, or simply picking an orange from your local grocery store.
