Catch.com.au appoints Brendan Sweeney as new Managing Director
Catch.com.au, one of Australia’s largest and most-loved online marketplaces, has appointed experienced retail and
eCommerce executive Brendan Sweeney has been appointed Managing Director.
Brendan currently runs global eCommerce and Loyalty for the Cotton On Group and has significant experience both in
Australia and internationally in leading retail e-commerce businesses.
Prior to his current role, he headed up the strategy function at Coles Group, where he led the supermarket’s
multichannel offering. He has also held executive retail roles in the United Kingdom, including Commercial Director at
department store John Lewis, where he led the growth of JohnLewis.com.
Catch was acquired by Wesfarmers in 2019 and has recently moved into the Wesfarmers OneDigital division under
Nicole Sheffield, combining the group’s digitally native businesses.
“Under OneDigital, Catch is transitioning to a broad-based Australian marketplace offering focused on brands
customers know and love,” Ms. Sheffield said.
“Brendan has significant experience leading large-scale e-commerce and retail investment programs and will spearhead
this transformation. He will also lead the Fulfilled by Catch program, a multimillion-dollar investment in cutting-edge
fulfillment centers and delivery technology to drive faster delivery for Catch and other Wesfarmers retail businesses.”
Brendan will start in the role in late October and said he was excited to hit the ground running as Catch prepares for
what is expected to be its busiest Christmas ever.
“I am thrilled to be taking on this new challenge and am honoured to be leading such a well-known Australian brand in
Catch,” Mr. Sweeney said.
“As a customer of Catch myself, I know the strong value proposition it offers across categories, including household,
apparel, groceries, and sports. I look forward to working with the team as we continue to evolve this offering in what is a
very competitive market.
“The opportunities to improve delivery and fulfilment also excite me, as we know consumer expectations are changing
and we need to move quickly, not just to keep up, but to lead the industry.”
