Carrefour Launches Potager City:
The new teaching of the first freeze of proximity
Carrefour announces the opening of its first 2 Potager City stores* in Paris to meet the essential food needs of citizens through an offer of fresh products of quality at the right price. This new proximity format complements the e-commerce offer for delivery of fruit and vegetables baskets deployed by Potager City for 10 years and strengthens Carrefour’s position as a leader in proximity food trade in France.
Potager City, a new format from Carrefour Proximité
Through this new format, Carrefour Proximité intends to prioritize taste through a wide selection of product varieties, as well as ultra-fresh and short circuits with direct purchases from producers in transit from Rungis.
The stores will make a good share of fruits and vegetables with an offer that can go up to 100 references on more than 50% of the store area, a large part of which is seasonal, to allow for optimal price availability. It will be supplemented by a selection of:
grocery products in partnership with the company Omie & Cie that promotes generative agriculture** (up to 170 references)
of wines (about 40 references) in partnership with the company Le Petit Ballon
Fresh products in free service, such as cheeses, cremaries, charcuterie, ultra-fresh… (about 230 references)
The Potagers City stores will also be a point of departure for fruit and vegetable baskets orderable directly from the brand’s e-commerce website.
With this new format, we want to defend the values of sharing, authenticity and gourmetness that drive local production in many regions. For this, we have put in place a sharp selection that values the raw product by looking for the right producer, the right refiner and the right partner, with the right price at the right time. Potager City is a “denial of good” who resides in a strong belief in terroirs and know-how!
Benoît Soury, Executive Director of Carrefour Proximité France and Marché Bio
Supporting sustainable certified products
Potager City’s ambition is to meet consumer expectations for healthy food, which now exceeds organic food and now extends to short circuits, local supply, and sustainable agricultural products. In particular, the brand will contribute to achieving the target of €8 billion in revenue from certified sustainable products, which is part of the strategic plan Carrefour 2026.
In addition to the stores on the Rue de Tolbiac and the rue de Seine, a third point of sale will open at the end of March in Paris. Following these first openings in the first quarter of 2023, the Group will decide on the expansion to be given to this new brand within Carrefour Proximité.
Rue de Tolbiac (Paris 13) and Rue De Seine (Paris 6).
Agriculture aimed at the regeneration of soil