Through its bold initiative Global retailer Carrefour Aims to make reading easily accessible to all people. The company has established a target to sell 30 million 1-euro books all over the world throughout the year 2030. This initiative works to boost child reading activities alongside its dual approach toward fighting illiteracy and dyslexic disorders. Through their educational efforts Carrefour establishes itself as an important leader dedicated to achieving equality in education.
Targeting Children and Families
The new 1-euro books set by Carrefour targets students through a campaign that includes twenty products sold at the discounted price. Rue Des Ecoles joined forces with the retailer to develop this specific book collection which caters to children between 3 and 8 years old.
- Carrefour launched this collection to fulfill its strategic plan for introducing children to reading at an early stage.
- The book initiative provides families with affordable reading materials because it focuses on books sold for just 1 euro to help those without financial resources for standard-priced books.
- Carrefour provides continued access to a digital library with 100 digital publications to all purchasers who get their books before the first 100,000 families.
Tackling Dyslexia and Illiteracy
Carrefour’s main goal with this program centers on making its collection available to all potential readers. Research indicates that 5% of children have challenges performing in reading and writing skills. The chain store Carrefour meets this problem through its selection of books which target children with dyslexia specifically. Under their initiative to fight illiteracy the company aims to include all students with learning disabilities in school education.
Every child needs to access appropriate books which stimulate their learning regardless of their learning differences.
Reading represents a fundamental tool which helps integration of individuals into society.
Community Engagement through Workshops and Competitions
Carrefour extends its book-selling operations by making additional efforts in various directions. The company conducted reading workshops at 250 French stores throughout April 9. The 30-minute workshops will reach 5,000 children through sessions that let them enjoy reading and books in an exciting environment.
A customer writing competition marks Carrefour’s latest initiative after the establishment of these workshops. Submissions for “Fruits and Vegetables” themed stories are open to participants whose winning entry will become a published 1-euro book edition in 2026. The writing competition helps Carrefour create deeper connections between families who want to participate in its reading and writing promotion mission.
Global Ambitions
The starting point of this project concentrates on France but Carrefour intends to develop it into an international program. Carrefour intends to achieve sales of 30 million books throughout their international distribution networks across 2030. As part of their global reading democratization strategy Carrefour has set a large-scale objective for 2030.
The launched initiative prompts evaluation about whether big retailers possess capacity to address social problems such as education through their business operations. Retailers with extensive distribution capabilities such as Carrefour can create meaningful changes in literacy rates by reaching underserved communities through their network resources.
Literacy stands as a critical factor for determining future prospects which now receives broadening acknowledgment through this initiative by the company.
The organization focuses on providing all children from any social group with essential academic resources needed for their educational success.
A Civic Responsibility
Through this initiative Carrefour shows that corporate entities must actively engage in improving society through social initiatives. The company devotes its attention to literacy as it strives to create enduring social advantages through its product distribution. Through this initiative organizations learn that better literacy leads to enhanced educational results and allows individuals to access economic possibilities and join social groups better.
Carrefour seeks to sell thirty million 1-euro books through 2030 beyond the scope of their business aspirations. The initiative demonstrates a motive for businesses to dedicate their resources toward major societal problems which include educational access.