Big Y Food Enhances My Big Y Rewards Loyalty Program For Greater Flexibility
This update seems to change The Big Y Foods’ myBigY Rewards loyalty program and system. This step gives the customers more flexibility on how to redeem their points as well as putting the myBigY system directly in competition with Stop & Shop’s GO Rewards, the system that dominates the region.
Big Y grocery store customers can now earn and redeem reward points at Supermarket Big Y locations and Big Y Express Fresh Market stores. Points can be redeemed for discounts, gas at Big Y Express gas stations, and items at no charge and the customers can spend the points when they want.
Sarah Steven, the chief marketing officer, based in Springfield, Massachusetts said,”MyBigY Rewards gives us the opportunity to thank and reward our loyal customers with delightful offers for their continued loyalty to Big Y.” MyBigY allows us greater flexibility to create agile marketing promotions to win new customers.
These rewards can be redeemed using:
Discounts on groceries: Customers can redeem 1 dollars saving for every 100 points counted. A single transaction is capped at a maximum saving of $20 per transaction which equals to 2000 points.
Fuel Savings: Shoppers may convert accumulated points into additional fuel savings, adding onto the 5 cents per gallon already given, enabling users to save up to $1.50 per gallon on gas, with a maximum of 25 gallons per fill up.
Free Products: Users may use their points to qualify for certain products that part of the free item offered.
Consumers can keep track of their myBigY Rewards account, and by managing it, can spend their points as they see fit on given rewards.
This Big Y program is available on the website, the mobile application and the in-store service counter screens.
Before this, Big Y had a loyalty program where they called the Express Savings Club. This program enabled members to earn silver or gold “coins” that acted as discounts for select products. There was also a paid Silver Savings Club that offered $20 a year, with more significant discounts. This multi level coin program was slowly phased out over the years.
This myBigY Rewards Loyality Program is similar to Stop & Shop’s program which is owned by Ahold Delhaize. A month ago Stop & Shop announced some changes to their GO Rewards program and informed their users that they will no longer remove POINTS during the 30 day rolling period. Instead, users will have until the end of the next calendar month. This starts on October 1st.
Big Y, like Stop and Shop, has a specific program where you can earn points; however, their points expire after six months of being inactive. Customers can use the points to get free items, groceries, and gas, and Stop & Shop partners with Shell gas stations, giving customers more ways to save! Customers can even get extra savings if they make purchases online.
