Oxnard, Calif. – Sept. 3, 2024 – Mission Produce, Inc. (NASDAQ: AVO), a global leader in the production, sourcing, and distribution of fresh Hass avocados, is set to showcase its expertise in avocados and mangos at Asia Fruit Logistica 2024, which will be held in Hong Kong, China, from September 4-6. The company, known for its vertically integrated operations and leading ripening capabilities, is positioning itself as a key player in the Asian market, emphasizing “The Mission Advantage.”
Asia Fruit Logistica 2024 provides an ideal platform for Mission Produce to demonstrate its competitive edge in the rapidly growing Asian market. The company’s Director of Export Sales, Roberto Rodriguez, highlighted the importance of Mission Produce’s global network in driving the consumption of avocados and mangos in Asia. “Mission Produce’s global growing, ripening, and distribution network brings many competitive advantages that we believe can drive the consumption of avocados and mangos in the Asia market,” said Rodriguez.
Mission Produce’s vertical integration is a cornerstone of its operations, ensuring reliable supply and comprehensive product oversight from the field to the consumer. This approach enables the company to offer a consistent, year-round supply of ripe avocados and mangos, which is critical to meeting the demands of the Asian market.
The company’s network includes vertically integrated operations in Peru and Guatemala, along with strategic partnerships in Colombia and South Africa. Additionally, Mission Produce has established strong grower relationships in premium growing regions such as California, Chile, and Mexico. In China, the company operates four ripening centers in key markets like Shanghai, Beijing, Guangzhou, and Chengdu, through its partnership with Mr. Avocado. These centers are instrumental in delivering perfectly ripened fruit to customers across China.
“Asia Fruit Logistica 2024 is an exciting opportunity for us to showcase our ability to deliver a reliable, year-round supply of ripe avocados and mangos,” Rodriguez added. He noted that the company is currently sourcing both avocados and mangos from Mexico, while the Brazilian mango season has just started. Looking forward, Mission Produce expects strong supplies of Kent mangos from its vertically integrated farms in Peru during the winter and Hass avocados in the summer.
The Mission Produce team attending Asia Fruit Logistica 2024 will include representatives from California, Peru, and Japan, all focused on exploring new market opportunities and reinforcing the company’s reputation as a trusted partner for high-quality, ripe produce in Asia. By leveraging its global network and industry-leading ripening technology, Mission Produce is well-positioned to meet the growing demand for avocados and mangos in the Asian market.