Asda has appointed Adam Zavalis as its new Vice President of Marketing

Scheduled to assume his role in November, Adam will be directly reporting to David Hills, Asda’s Chief Customer Officer, who became a part of the company’s executive leadership team in September.

In his capacity as VP Marketing, Adam is poised to take the reins of Asda’s marketing team, collaborating closely with agency partners to conceive and execute impactful campaigns. The primary objective of these campaigns is to establish a strong connection between customers and Asda’s impressive array of high-quality products, all offered at remarkable prices.

Adam’s professional background includes a notable stint at Aldi, where he served as Marketing Director for a span of 8 years. His career trajectory commenced with roles in international marketing agencies in both the UK and Singapore, culminating in the past decade with invaluable experiences in the retail sector, courtesy of positions at Aldi and Boots.

David Hills, Asda’s Chief Customer Officer, underlined the significance of Adam’s appointment, stating, “Adam is a pivotal strategic addition to the customer function, bringing with him extensive retail and grocery experience garnered during his tenure at Aldi and Boots. His creative acumen and established track record in delivering industry-leading campaigns will undeniably enhance Asda’s efforts as we persist in our journey to deliver outstanding quality products at incredible prices to customers across the UK.”

Expressing his excitement about joining Asda, Adam Zavalis, the incoming Vice President of Marketing, remarked, “Asda is a beloved brand deeply embedded in the fabric of many communities throughout the UK. With a rich history as a consumer champion and a promising future, I am genuinely delighted to become a part of this dynamic organization.”