As part of its dependable value promise, M&S extends its price lock until the summer.

April 12, 2023

As part of the trusted value pledge to provide the greatest quality at the best price, together with price benchmarked products, the updated line up of more than 100 customer favourites will have their prices locked in until Summer Move.

Amazingly affordable everyday essentials
According to M&S’ Family Matters Index, 61% of families are limiting their takeaways and dining out.

M&S Food has extended its price lock on over 100 customer favourites until Summer, as part of its promise to deliver trusted value for its 30m customers.


The retailer is today writing to millions of customers to announce the extension and reinforce its commitment to provide great value food at a great everyday price, that never compromises on quality.


The refreshed price locked list includes fresh produce such as British White Mushrooms (300g – £1), Select Farms Easy Peeler satsumas (750g – £2) and Granny Smith Apples (four for £2), cupboard go-to Medium Egg Noodles (250g – £1.15) and family essential washing up liquid (£1).


M&S’ price locked items sit alongside its existing Remarksable Value range – launched in 2019 – and including over 100 everyday staples, from Vitamin-D enriched Super Soft Wholemeal Medium Sliced Bread (800g – 85p) to line-caught Tuna Chunks in Spring Water (160g – £1.10) and Corn Flakes (500g – 85p)


All Remarkable items are price benchmarked against key competitors to guarantee the best value for customers. Six in ten families say value is the single most important factor when deciding where to shop.*


Alex Freudmann, Managing Director at M&S Food, said: “Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price. By extending our price lock until Summer, we’re giving customers certainty on the products they love to shop.


“At the heart of our trusted value promise remains our Remarksable value range. Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.


“Customers are also looking to M&S to help make those family meals together more special, and more affordable. Our Dine In is all about that – restaurant quality food at a fraction of the price. We’re determined to offer families a rotating menu of Dine Ins that excite the whole family, whether it’s a Friday Pizza Night or a Tex Mex Tuesday.”


Growing demand for Dine In deals


M&S’ latest Family Matters Index reveals that 61% of families have cut back on eating out since the start of the year, with 58% also scaling back on takeaways.


Known as the ‘home of Dine In’, M&S is continuing to launch new innovative deals – it has sold almost half a million of its brand new Steak Night Dine In deal which launched in November.


M&S’ popular Pizza Night Dine In is currently available across stores. The £12 deal serves four and includes a choice of two delicious stonebaked pizzas (including vegetarian, vegan and gluten-free options) and two sides from a line-up of fifteen choices including Mushroom Arancini and Sweet and Crunchy Salad.


Additional initiatives of value to support the customers Include:


Specials at the Fresh Market, Bakery, and Flower Shop, which are rotated frequently, provide customers with a variety of high-quality items at attractive prices.

Tom Kerridge’s family-friendly recipes can be found on the M&S website. These recipes are designed around all taste and less waste, which helps reduce food waste and saves money.

Items that are price locked and have remarkable value are featured in the recipes.

Sparks is a feature that helps customers get the most out of their shopping experience at M&S by sending them personalised offers and “Ways to Save” via email.