Apple strengthens its commitment to privacy by announcing new education and awareness initiatives on Data Privacy Day.

California’s Cupertino Apple today launched a fresh collection of learning tools made to assist consumers in taking control of their data in honor of Data Privacy Day.
A new Today at Apple session will inform customers on how they can protect their data as challenges to the privacy and security of personal information are on the rise. Additionally, Apple has collaborated with Apple TV+ Ted Lasso actor Nick Mohammed on the documentary “A Day in the Life of an Average Person’s Data” to raise awareness about the significance of data privacy.

With innovations that provide users with a greater understanding of how their data is used and more options to protect it, Apple has a long history of setting the bar for privacy protection. These education initiatives continue that tradition. Apple creates features like App Tracking Transparency and Privacy Nutrition Labels that give people control over their data because the business firmly believes that privacy is a fundamental human right.

Protecting Users’ Privacy with Today at Apple

A new Today at Apple event titled “Taking Charge of Your Privacy on iPhone” will begin on Saturday, January 28 and discuss features like Mail Privacy Protection, Safety Check, Location Services, and passkeys. Participants will discover how to alter each element in accordance with their unique privacy preferences throughout this session.

To help users get the most out of their Apple equipment, Apple now provides complimentary creative sessions. Customers can now sign up for Group Bookings and arrange a session for their group, organization, or class in addition to the new 30-minute session, which will be offered at all Apple Store locations worldwide.

Anyone, regardless of experience level, can sign up for Today at Apple sessions at their local Apple Store by registering at apple.co/skills-privacy.

According to Tracey Hannelly, Apple’s senior director of retail engagement and marketing, “We established Today at Apple to inspire creativity and help our customers get the most out of their Apple products and features.” “As we commemorate Data Privacy Day, we’re excited to provide this new Today at Apple session to help our customers learn more about our industry-leading privacy features.”

Building in Privacy from the Ground Up

Apple believes that every user should have clear insights into how their data is used and tools to decide when to share their data and who to share it with. The whimsical short film “A Day in the Life of an Average Person’s Data” invites users to follow Apple TV+ Ted Lasso star Nick Mohammed through his average day, explaining how bad actors misuse data and how Apple works to keep his personal information safe.

“At Apple, we’re focused on designing devices, features, and services that keep users in control of their personal data,” said Erik Neuenschwander, Apple’s director of user privacy. “Over the years, we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer and understand how privacy is at the center of everything we do.”

This commitment to transparency and control—and to privacy-protecting innovations across its technology—gives Apple users more choice and more control over their personal information. On Data Privacy Day and every day, teams across Apple are pushing this work forward. Learn more about Apple’s privacy features by visiting apple.com/privacy.