Anuga is expanding internationally with its new “Anuga Select” initiative, targeting global markets. This strategic move strengthens the Anuga brand family and reinforces its leading position. Anuga aims to maintain its reputation as the top food and beverage trade fair worldwide. The “Anuga Select” strategy opens new opportunities for exhibitors in emerging markets. Anuga will host international satellite events under this strategical banner to enhance global presence.
Exhibitors benefit from the reliable platform offered by Anuga to showcase products globally. Bastian Mingers, Vice President of Trade Fair Management, emphasizes the focus on supporting companies’ international business goals. Anuga Select offers smaller and regional companies optimal access to local and export markets.
In addition, Anuga has launched the #weareanuga campaign to build a strong trade fair community. This campaign unites exhibitors and visitors from the food beverage sector through social media. The #weareanuga campaign fosters innovation and collaboration in the global trade fair industry.
Anuga continues to play a pivotal role in promoting the food and beverage industry worldwide. Its expansion through “Anuga Select” will further solidify its leadership in the trade fair food sector. Koelnmesse, the organizer of Anuga, hosts leading trade fairs globally, including events in key markets like Brazil, China, and the UAE. These efforts provide businesses with sustainable international business opportunities in the beverage industry.
Anuga remains committed to its mission, using “Anuga Select” and the #weareanuga campaign to strengthen the Anuga brand family worldwide.
For more detail contact with:
Peggy Krause
Public and Media Relations Manager
Koelnmesse GmbH, Messeplatz 1, 50679, Cologne, Germany
Tel.: +49 221 821 2076
E-Mail: [email protected]
www.koelnmesse.com
