An Innovative Production System for India
LG has established its status as the leading manufacturer of home appliances after more than 25 years of offering the people of India cutting-edge products. As a result, the company is now well-known throughout the nation. In fact, TRA Research named the company as the Most Trusted Brand in the categories of refrigerators, washing machines, air conditioners, and microwave ovens last year. This indicates that LG India has maintained its position as a market leader and has also expanded its portfolio in this crucial market.
In order to fulfil its obligations as an industry pioneer and to once again demonstrate its dedication to the government’s “Make in India” initiative, LG spent a total of about 24 million USD to establish a new production facility in Pune, India, for its high-end side-by-side refrigerators.
The “Make in India” programme, introduced in 2014 by Prime Minister Narendra Modi, encourages businesses to produce goods in India in an effort to turn the country into a hub for global design and production. Many businesses have already expressed their fervent support for the movement, which the Indian government hopes will revolutionise the nation’s economy. Given that LG already produces the majority of its goods at two plants in India’s Greater Noida and Pune, the production shift hasn’t been as drastic for LG.
Not only will the addition of a new line to LG’s Pune facility improve India’s self-reliance, but it will also help the business better meet the country’s expanding consumer demand and diversify its product offerings. According to a study released by the UN last year, India will overtake China as the world’s most populous nation in 2023. In addition, the Pew Research Center estimates that more than 40% of India’s populace is under the age of 25. Some analysts claim that India has the ability to grow to be one of the largest economies in the world in terms of purchasing power, driven by its demographic advantage. This initiative will strengthen LG’s status as the leading manufacturer of home appliances and boost the company’s product leadership.
The upgraded Pune campus, which is equipped with cutting-edge technologies and equipment, can manufacture 200,000 side-by-side refrigerator units annually in addition to a significant number of double-door and single-door freezers.
On January 17, LG held an offline event to commemorate the occasion. Attendees included other senior executives, well-known journalists, and representatives of important business partners, as well as Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company, Jeon Hong-ju, managing director at LG Electronics India, Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG Electronics India, and Lee Hong-ju.
the left to the right Ji Hyoung-sub, executive director of LG India’s Home Appliances & Air Conditioners, and Jeon Hong-ju Kim Jae-il, managing director of LG India’s Pune manufacturing, and Lee Hyun-uk, senior vice president and head of the LG Electronics Home Appliance and Air Solution Company’s Kitchen Solution business section
Here, visitors could see the debut of side-by-side refrigerators made in India and take a special tour of the cutting-edge production plant.
The Indian government has also taken note of the local manufacturing line. Shri Piyush Goyal, the Minister of Commerce & Industry, thanked LG India in a letter for its strong support of a “New India” and for its excellent alignment with the “Make in India” plan.
With its highly skilled workforce and cutting-edge technologies, LG is optimistic that its newest manufacturing facility in Pune will help the “Make in India” initiative succeed as it expands its distribution of cutting-edge refrigerators to more customers across the country.
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