Amazon Fire TV sells more than 200 million Fire TV devices worldwide, adds more built-in TV options, and makes its smart TV available in more nations.

March 28, 2023

Amazon Fire TV sells more than 200 million Fire TV devices worldwide, adds more built-in TV options, and makes its smart TV available in more nations.


Three new Fire TV Omni QLED Series sizes from Amazon have been added, bringing the Fire TV Ambient Experience to any room and any house.
Starting at just $199.99, the all-new Fire TV 2-Series provides the complete Fire TV experience and the power of Alexa.
For the first time, Amazon-built TVs are available in the United Kingdom, Germany, and Mexico. Over 200 million Fire TV devices, including smart TVs and streaming video players, have been sold worldwide.

Business Wire – Seattle The expansion of the Amazon-built TV family was revealed today by Amazon (NASDAQ: AMZN). The Fire TV Omni QLED Series lineup, which includes the Fire TV Ambient Experience, will now come in three new versions. Additionally, the affordable Fire TV 2-Series, which has a starting price of just $199.99, will be introduced. Amazon is also expanding the availability of its Amazon-built TVs; the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series are now available in the UK, Germany, and Mexico, respectively.
Customers continue to complain that most smart TVs aren’t very smart, and they turn to Fire TV to provide a truly intelligent and user-friendly TV experience. With more than 200 million streaming players and smart TVs distributed worldwide, our unwavering commitment to making TVs truly smart is finding favour with consumers everywhere. In reality, according to Daniel Rausch, vice president of Amazon Entertainment Devices and Services, televisions are the Fire TV business segment with the fastest growth. “We go all in when customers adore something. We’re thrilled to offer customers a Fire TV smart TV for as little as $199.99 with the new 2-Series in addition to expanding the number of rooms in the house where our Fire TV Ambient Experience will be available. We eagerly anticipate client feedback.

Starting at $449.99, the Fire TV Omni QLED Series offers novel sizes that bring the Fire TV Ambient Experience to any room, in any home.

Three additional sizes—43″, 50,” and 55″—of the well-liked Fire TV Omni QLED Series with the Fire TV Ambient Experience are now available. Customers can now experience the Ambient Experience in any location and in any room thanks to new smaller sizes. A stunning 4K Quantum Dot Technology (QLED) display, full-array local dimming of up to 96 zones, and compatibility for Dolby Vision IQ and HDR10+ Adaptive all contribute to the immersive, cinematic experience offered by the Omni QLED. Additionally, the lineup includes built-in far-field technology, allowing users to use Alexa hands-free to locate apps, explore shows, manage playback, and control the Ambient Experience from anywhere in the room.

The Fire TV Ambient Experience has hundreds of no-cost pictures from galleries and dynamic art.

The Fire TV Ambient Experience on the Omni QLED turns the TV into an always-smart gadget. When not streaming, the Omni QLED Series uses integrated presence sensors to recognise when someone enters the room and then switches intelligently to the Ambient Experience, which makes use of Alexa to show useful information. With the Ambient Experience, users can stream audio from services like Amazon Music, Spotify, and others, see glanceable information like their schedule with Calendars and Reminders, leave Sticky Notes for family members, control smart devices like a thermostat or Ring doorbell, and do much more.

The Omni QLED Series can also transform your TV into an in-home art exhibit without requiring a monthly subscription. Today, the Ambient Experience expanded its collection from famous institutions like The National Gallery of Art and The Art Institute of Chicago to include works from the National Galleries of Scotland, National Museum of Wales, Munich’s Pinakothek of the Modern, and more. The collection now includes more than 1,700 free works of art of gallery-quality. Asking Alexa “Alexa, who painted this?” or “Alexa, tell me more about this artwork” will provide you with information about any collection of art. The Ambient Experience will debut later this year and include dynamic art, a fresh idea in art that changes depending on the surroundings. Dynamic art responds to its surroundings based on the time of day, temperature, weather, and other factors to show one-of-a-kind, personalised works of art that are constantly changing.

The updated Fire TV 2-Series is available for as little as $199.99.

The brand-new Fire TV 2-Series comes in 32″ and 40″ versions and is suitable for use in a variety of spaces, including the family room, kitchen, and bedroom. The lineup provides access to over one million movies and TV shows from favourite apps like Prime Video, Netflix, Apple TV, Paramount+, and more, all while delivering excellent performance and the strength of Alexa at a competitive price. The Fire TV 2-Series 40″ offers improved clarity and detail with FHD, while the Fire TV 2-Series 32″ brings movies and television shows to life in HD resolution. HDR 10, HLG, and Dolby Digital Audio are all supported by the Fire TV 2-Series range. The Fire TV Alexa Voice Remote is another option in the lineup, allowing you to quickly locate, start, and manage content as well as check the weather, sports, the status of your smart home devices, and other things. Starting today, the brand-new Fire TV 2-Series is accessible. Visit to discover more.

convenient amusement

The open-source Audio Streaming for Hearing Aids (ASHA) protocol is enthusiastically supported by Fire TV. Through a partnership with the hearing aid manufacturer Starkey, the Fire TV Cube (2nd Gen) became the first streaming media player in the history of the United States to enable ASHA in 2022. Less than a year later, thanks to Fire TV’s collaboration with Cochlear, the world leader in implantable hearing solutions, smart TVs and streaming media players became the first streaming TV products to stream sound directly to a hearing implant sound processor. ASHA is supported by the Fire TV Omni QLED Series, Fire TV 4-Series, and Fire TV 2-Series. Customers can link directly to these Amazon-built TVs to experience audio from their favourite streaming services, use Alexa, listen to music, hear navigational sounds, and more if they have Starkey Bluetooth hearing aids or Cochlear hearing implant sound processors that are compatible. Find out how to connect hearing aids to Fire TV devices and discover additional Amazon Accessibility features.

Price and accessibility

Customers can now select from Fire TV’s largest selection of smart TV choices to date, with sizes ranging from 32″ to 75″, at price points that offer amazing value, and that combine Fire TV’s intuitive, discovery-focused TV experience with the power of Alexa. This expansion of the Amazon-built TV family. The new 43″, 50″, and 55″ Fire TV Omni QLED Series models are now available for pre-order at Amazon beginning at $449.99, and they’ll be sold there starting on May 11th. beginning today, Amazon will sell the brand-new Fire TV 2-Series in 32″ and 40″ sizes beginning at $199.99.

Regarding Amazon

The four guiding principles of Amazon are: obsessing over the client rather than the competition, being passionate about invention, being dedicated to operational excellence, and having a long-term perspective. Amazon aspires to be the most customer-focused business on the planet, the best employer, and the safest place to work. Some of the innovations made by Amazon include 1-Click shopping, personalised recommendations, customer reviews, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge. Visit and follow @AmazonNews for more details.