ALDI’S DISCOUNT INVENTORS RELEASE A NEW EASTER CAMPAIGN SO YOU CAN AFFORD IT.

March 12, 2023

ALDI’S DISCOUNT INVENTORS RELEASE A NEW EASTER CAMPAIGN SO YOU CAN AFFORD IT

Whether it’s baking for a gathering, an Easter brunch, or a garden egg hunt. Under the motto “You can afford it with the low prices from ALDI”, the joint Easter campaign by ALDI North and ALDI SOUTH will commence on March 11th.

ALDI, which has already permanently reduced the price of over 300 products since the start of the year, enables everyone to enjoy a pleasant Easter with good products at the best price, especially in times of rising food prices. This assertion is made in the new Easter advertisement as well.

“We think that, particularly in these times, everyone deserves a happy Easter. According to Christian Göbel, Group Director of Customer Interaction at ALDI SÜD, “At ALDI you can find everything for Easter, from chocolate bunnies to gourmet cheese specialities, and all at the best price. Offering the greatest value is ingrained in ALDI’s DNA—not just during the Easter season, according to Gianfranco Brunetti, managing director of marketing and communications at ALDI Nord. We provide people with a noticeable relief as a fundamental supplier, particularly during the traditional holidays.

AROUND FOUR WEEKS BEFORE EASTER, THE CAMPAIGN BEGINS.
The ALDI lead agency antoni and the production company SIMON & Paul’s 360-degree campaign, which is distributed through print, radio, online, out-of-home, PoS, and social media, centers on joyful, yearly Easter scenes in the family garden at home. The Tim Erem-directed television program is accessible on the ALDI SÜD and ALDI Nord YouTube accounts.

ADDITIONAL SPACE FOR THE GARDEN AND BBQ SEASON
The campaign, which continues with the tagline “You can afford it with ALDI,” will switch gears in mid-March or early April to focus on gardening and barbecuing with additional TV ads. Because of the wide selection of high-quality goods at reasonable prices, ALDI customers can save money even at the upcoming garden party or a cozy barbecue evening with the family.

GSN