ALDI REPORTS AN EMERGENCY THIS CHRISTMAS; A FOODBANK FUND WILL SUPPORT CHARITIES.
The supermarket will donate £250,000 to the Emergency Winter Foodbank Fund to assist organizations as they prepare to meet increased demand for their services.
The fund builds on Aldi’s successful partnership with community engagement platform Neighbourly, which allows all 980 UK Aldi stores to donate excess food seven days a week, all year.
This Christmas, Aldi will also be introducing new signage in stores to help highlight to customers the most in-demand items at foodbanks, as determined by the organizations themselves.
Beginning in early December, shoppers who want to donate to food banks should look for the logo on shelves near specific items such as baked beans, teabags, and toiletries, which can then be dropped off at the food donation points located near Aldi’s checkouts.
“We know that Christmas is already a particularly difficult time for many, but this year is understandably going to be even tougher for a lot of households,” Liz Fox, Corporate Responsibility Director at Aldi UK, said.
“That’s why we’re more determined than ever to do our part to give back.” We want to make food available to everyone, and we hope that our additional funding and donation drive will make a real difference.”
Neighbourly CEO Steve Butterworth added, “The cost of living is affecting communities across the country, and the charities we support expect demand to rise even further in the coming months.”
“Without the public’s help and the support of businesses like Aldi, we would be unable to assist those in need.” Many charities and community groups in our network will be able to put this funding to good use by assisting struggling families.”
Aldi’s latest pledge follows a recent survey of local charities, which revealed that 72% will require more food items to meet increased demand this holiday season.
Cereal, rice and pasta, tinned food, and toiletries were revealed to be the most in-demand items, and will be promoted in-store to help drive donations this Christmas.
This year, Aldi is extending its support for Neighbourly by encouraging viewers who are able to help families in need to donate at aldi.co.uk/neighbourly. Since its partnership with Neighbourly began in 2019, the supermarket has donated over 27 million meals to charitable organizations.
Interested charities and community groups should contact Neighbourly