Aldi expects to sell nearly 50 million mince pies this Christmas as millions of shoppers flock to its stores as the cost-of-living crisis worsens.
The supermarket expects to sell over 38 million pigs in blankets this holiday season, making it Aldi’s biggest Christmas ever.
“Shoppers have begun to think about Christmas even earlier this year,” said Giles Hurley, Chief Executive of Aldi UK and Ireland.
“While this is a wonderful time for families to gather, there is no doubt that many households are having to plan their spending over the festive period much more carefully, and many of those households are realizing that Aldi is the only place to shop for an amazing Christmas at an affordable price.”
“The price disparity between Aldi and traditional, full-price supermarkets is widening, and millions of shoppers are shifting to Aldi as a result.”
“We will always offer the lowest prices of any supermarket, whether it’s a regular weekly shop or everything they need for a fantastic Christmas,” says the company.
According to Kantar Worldpanel data, Aldi is the fastest-growing supermarket, with 1.5 million new customers shopping at an Aldi store in the 12 weeks ending October 30th.
The traditional ‘Big Four’ supermarkets – Tesco, Morrisons, Asda, and Sainsbury’s – are 16% more expensive than Aldi on a basket of 48 everyday grocery items, according to consumer champion Which?
Aldi also announced earlier this week that it will support local charities, foodbanks, and community groups across the UK this Christmas through its Emergency Winter Foodbank Fund.
The supermarket is donating £250,000 to help organizations prepare for increased demand on their services. It will also install new signage in stores to help customers identify the most in-demand items at foodbanks, as determined by the organizations themselves.
Since its partnership with Neighbourly began in 2019, Aldi has donated over 27 million meals to charitable organizations.
Interested charities and community groups should contact Neighbourly at firstname.lastname@example.org.