ALDI HELPS KIDS KEEP ACTIVE DURING THE HALF-TERM OF FEBRUARY

ALDI HELPS KIDS KEEP ACTIVE DURING THE HALF-TERM OF FEBRUARY

10,000 activity books have been provided by Aldi to charity in the UK to help keep kids occupied throughout the summer.

The books will be sent to needy families around the country and include kid-friendly games, crafts, and cooking ideas. The supermarket has also donated a variety of goodies.

The programme is a component of Aldi’s collaboration with community giving platform Neighbourly, through which the supermarket donates unsold food from all of its locations to those in need throughout the year.

According to recent Neighbourly study, 89% of local causes have experienced an increase in demand for kid-friendly events over the past year, and 94% believe that the cost-of-living crisis is limiting kids’ access to things like books and toys.

“We aim to support local communities in any way we can,” said Liz Fox, corporate responsibility director at Aldi UK, “and we hope that these activity books will help to keep children occupied throughout the school holidays.”

Neighbourly’s Chief Executive Officer, Steve Butterworth, continued: “The cost of living problem is putting financial strain on many families. The additional donations from Aldi will go a long way towards making the February half-term happier for the kids.

Since commencing its food donation campaign in 2019, Aldi’s cooperation with Neighbourly has donated 30 million meals to good causes. Over the upcoming half-term, thousands of free meals will be distributed to local charities, foodbanks, and community organisations.

After giving Neighbourly £250,000 before Christmas and establishing its Emergency Winter Foodbank Fund to help meet the increased need on these organisations, it reached the milestone.

ENDS

Contact the Aldi Press Office at T: 0161 235 0300 or aldi@citypress.co.uk for additional details.

GSN