Too Good To Go is the world’s largest platform for selling excess food, and Aldi is expanding its cooperation with them across all 990 of its stores in the United Kingdom.
As a result of a successful trial conducted the previous year, the UK’s most rapidly expanding supermarket is now making surplus food bags available for purchase across the country. This move is being made in an effort to reduce the amount of food that is wasted while also providing customers with even better deals.
The “Magic Bags” will contain a variety of grocery products that are getting close to their sell-by or use-by dates at less than a third of the price, with each bag costing just £3.30 to purchase for at least £10 worth of food. These products are nearing their sell-by or use-by dates because they are close to their expiration dates.
Customers interested in obtaining a Magic Bag need just to download the free Too Good To Go app, locate the Aldi store that is most conveniently located to them, and then reserve a bag to pick up from the store at the designated time.
It is anticipated that the nationwide roll out will prevent an additional 4,000 tonnes of food from being wasted yearly. This will be an important component of Aldi’s continued effort to reduce the amount of food that is wasted.
In addition, all of Aldi’s stores in the United Kingdom will continue to give away any extra food to community organisations 365 days a year. Since the year 2019, the grocery store chain’s fruitful collaboration with the Neighbourly platform has resulted in the donation of more than 30 million meals.
According to Liz Fox, the Director of Corporate Responsibility at Aldi UK, “Rolling out our relationship with Too Good To Go is another strategy that allows us to cut down on food waste, while also enabling customers the opportunity to pick up our goods at even cheaper costs.”
Too Good To Go provides customers with an easy and convenient solution to save money and minimise waste in response to the rising cost of living, which is affecting a significant number of people.
“We are happy to be extending out our collaboration with Aldi countrywide,” stated Sophie Trueman, Managing Director of Too Good To Go UK and Ireland. I know that our Too Delicious To Go community is going to leap at the chance to save Magic Bags from their local Aldi and prevent even more good food from being wasted because we have already had fantastic feedback during a successful trial period. ”
