Morrisons commences Aldi and Lidl price match on hundreds of products
A store sign will clearly show customers that Morrisons prices are equal to or lower than at Aldi and Lidl –
Daily essentials include bananas, bread, pasta, and hundreds of best-selling items that will save you miles in Morrisons stores.
It further commits to British Farming through price-matching 100% British milk, beef mince, chicken fillets, and carrots.
To reassure its customers about this move, Morrisons has announced the launch of its new Price Match with ALDI LIDL. This means, there are now hundreds of weekly essential items. Which costs are either similar or less than those from Aldi or Lidl.
Friendly signage will highlight top-selling grocery items eligible for Price Match with either Aldi or Lidl; starting on Monday 19th February. Whichever is cheaper both in Morrisons stores and online.
They include more than 200 products in the Price Match with a range of food cupboard staples. Such as cornflakes, canned tomatoes, baby wipes, rice, bread etcetera. Plus some cleaning products like anti-bac spray, bleach, and toilet rolls. Moreover, Morrisons continues with its commitment to British Farming by offering 100% British beef mince, chicken fillets, semi-skimmed milk, and carrots within the parameters of the Price Match.
Under Morrisons’ new pricing commitment, it will check prices twice a week and change them if necessary as other supermarket price match schemes do.
“We have many products at Morrison’s costing just the same or being much cheaper (and no different quality) than you can find in Aldi’s or Lidl’s. This is why we’ve launched another innovative approach called The New “Price Match”. We think this campaign will highlight even more directly to our consumers the combination of quality and value that sets us apart.” said Rachel Eyre, Morrisons Chief Customer & Marketing Officer.
Morrisons started the year by slashing prices on over 200 popular lines from breakfast choices to fresh produce and More Card Exclusive prices, plus points on selected products in-store, online and fuel are still available through our More Card loyalty program. Every time you spend £1 more you receive 5 points with the More card at Morrisons. The customer will then get a Morrisons Fiver for 5000 points which can be used in their stores or online.
Morrisons Supermarket stores stock Price Matched products as well as Click & Collect and these can all be found online. But there is no matching of products within Morrisons Daily, Morrisons at Amazon, Deliveroo, or any other third-party channels. The total number of Aldi & Lidl Price Matched products may vary per store and online and are subject to availability.
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