Albert Heijn’s one of the Netherlands’ leading supermarket chains has introduced its 2024 Sustainability Report. Albert Heijn presents its mission advancement through the report which states “Together we make eating better the easy choice for everyone. For everyone.” Albert Heijn extends leadership standards throughout retail by advancing significant sustainability measures and health-focused obligations and social responsibility objectives.
B Corp Certification: A Milestone Achievement
In 2024 one of the major achievements of Albert Heijn’s sustainability efforts came through securing B Corp Certification for its businesses operating in the Netherlands. Albert Heijn reached an outstanding score of 97.9 points from the maximum possible 200 demonstrating its dedication to stringent social and environmental and ethical standards. Albert Heijn obtained this globally esteemed credential which demonstrates its mission to maintain transparency and execute responsible operations.
A B Corp Certification celebrates social-performance milestones that firms achieve in matters of sustainability alongside community impact and workforce wellness programs. Albert Heijn uses the certification to receive recognition for its recent accomplishments while using it to set new high-standard objectives.
Making Healthier Choices More Accessible
Albert Heijn continues to demonstrate leadership in providing balanced nutritious diets to its customers since its inception. Albert Heijn launched several major initiatives during 2024 to simplify healthy food access to its customers.
- Albert Heijn adjusted its exclusive line of products through sugar and salt reduction and fat reduction and fiber increase. The 569 products of Albert Heijn’s “Price Favorites” section can now be easily identified by shoppers because they display Nutri-Score A or B ratings.
- Albert Heijn succeeded in encouraging vegetable consumption through fresh nutritious food by selling 26.3 million meal kits during 2024. Albert Heijn provided 900 new healthy recipes through its website at ah.nl in support of customer nutrition.
The Lifestyle Check service provided by the AH app under its “Personalized Health Advice” category enables consumers to conduct free assessments that guide them toward healthier dietary choices. Albert Heijn extended support for healthy lifestyles through both its My Lifestyle Coach app and the ah.nl/leefstijl platform which provide brief educational content from experts along with brief challenges for individuals.
Strengthening Social Responsibility
The company expanded its social efforts by implementing various programs which support food donations to poor families and assist lonely individuals along with developing career opportunities for customers.
Albert Heijn strengthened its hunger prevention efforts by donating 3.7 million products to the Dutch Food Bank during 2024. The company initiated dual national campaigns which broadcast the message “You Can’t Learn on an Empty Stomach” to support students without adequate food supplies.
Albert Heijn joined forces with Resto VanHarte to establish a community restaurant in Zaandam during the Week Against Loneliness because of increasing social isolation issues. Such a program established a comfortable environment for people to enjoy eating together and forging new relationships.
Albert Heijn maintained its standing as one of the Netherlands’ top employers through continuous investment in the growth of its employees. For the sixth straight year Albert Heijn received recognition for being the most preferred choice for temporary work yet the company provided examination preparation workshops to over 4000 associates to help them advance their academic pursuits.
Driving Sustainability In Retail
Sustainability stands as a fundamental operational principle at Albert Heijn because the company continues to increase its organic food selection and cut packaging waste and eliminate emission-producing transportation methods.
Albert Heijn operates as the biggest organic food provider in the Netherlands through its 1,900 organic product range that leads the market. The unprocessed fresh fruits and vegetables sold at Albert Heijn achieved a growth point from 8.1% in 2024 to 9.1% which puts the company on track to meet its 2026 goal of 10%.
A significant progress in sustainability emerged when Albert Heijn succeeded in surpassing its 2025 packaging reduction objective. During the period from 2018 to the present Albert Heijn has reduced its packaging materials by 21.5 million kilograms which demonstrates their dedication to environmental improvement.
Innovative reduction programs enabled Albert Heijn to team up with local organizations which successfully worked together to stop 1.3 million kilograms of food from becoming waste.
Albert Heijn maintains the leading position in electric delivery vehicle operation within the Netherlands which has led to a substantial decrease in its environmental effect through electric-powered transportation. Through its emission-free delivery system the company maintains an efficient and environmentally friendly service for all city center deliveries.
A Vision For The Future
The Albert Heijn 2024 Sustainability Report provides organizations with a roadmap to create a food system that promotes health while delivering sustainability together with social responsibility in a measurable format. The company maintains its power to support customer environmental and personal well-being through ethical operations together with continuous innovation.
The company keeps its main focus on surpassing its current sustainability targets in its future plans. Through receiving B Corp Certification alongside implementing organic product expansion and food donation initiatives and emission-free transportation Albert Heijn drives the development of a sustainable retail sector.
The company keeps its main focus on the mission at hand which states: “Together we make eating better the easy choice.” The sustainable changes Albert Heijn delivers to its customers align with its corporate slogan “For everyone.”
Through its sustainability dedication Albert Heijn helps people of all groups including customers employees and community members make environmentally friendly responsible decisions easily.
