Marks & Spencer (M&S) has released a new range of snacks specially designed for improving brain health, along with Wrexham based supplier Wholebake. The star of these is the “Brain Ball,” a snack which appears as a supper ball and is intended to help enhance cognitive functions.
Marks & Spencer (M&S) has focused on innovation towards brain health with the introduction of several new snacks in the range. The aim is to cure the shortage of healthy eating with 13 different snacks with their flagship item being the ‘Brain Ball.’ This was developed in partnership with Wrexham based supplier Wholebake.
The range of snacks called the “Brain Food” covers six nutrients that are crucial for cognitive health and are otherwise missing from normal diets. These include omega-3, iron, iodine, folate, zinc, and vitamin B12. To curve such nutritional deficiencies, M&S joined hands with the British Nutrition Foundation to develop these products which would effectively cater the needed healthy benefits.
The Wrexham located supplier Wholebake specializes in the manufacture of health-centric foods and their knowledge has been key in taking Brain Ball to the markets without compromising on the M&S quality standards.
The Brain Food range can be purchased from any M&S Foodhall across the country and on Ocado’s website. Tocreate awareness for the new product, M&S started advertisement campaigns across multiple platforms, including TV, digital radio, and social media,” on January 2m of this year. British actors Mark Heap and Dawn French, who also features as the Food ambassador for M&S, had a television commercial where they showcased the Brain Ball.
According to the Marketing and Loyalty Director of M&S Sharry Cramond, ‘these new first to market foods oh their own labels M&S Brain Food, and YAY! mushrooms are a perfect example of our focus on quality, innovation and most importantly insight. Combining all three is the key.’ It was also regarding the recent addition of the Brain Food range that makes meager planning enormous market share gaps and closing seems reasonable. Sharry noted that 80% of M&S shoppers feel apprehensive about their general cognitive conditions.
This effort portrays M&S’s ongoing dedication to the general public’s health and well-being. It is through partnership with experts and suppliers such as Wholebake that will continue to enable M&S to support the changing needs of health conscious customers.
The firm is indeed a market leader in health foods due to its commitment towards development of new food products high in nutrition that meet growth and health needs of the target market.
Launch of the Brain Food range comes at a time when consumers are more interested than before in foods that serve specific purposes. As more people have come to appreciate the role of the brain, M&S new range is expected to generate interest from people who want to eat to improve their brain performance.
In conclusion, the launch of the Brain Food range in collaboration with Wholebake marks M and S’s efforts towards innovation and health. M and S positioned itself as a retailer of choice for health-conscious consumers by providing tasty and easy to eat products in a bid to meet the increasing need to provide essential nutrients for the brain.