Berry Global Group, Inc.
Berry Global Group, Inc (NYSE: BERY) a worldwide leader in packaging, has partnered with U.S.-based ice cream maker Wells Enterprises, Inc., to extend the Blue Bunny Twist Cones frozen treat line into single-serve, freezer-grade Twist pints. These new pints will be available at major U.S. retailers such as Walmart, Kroger, Food Lion, Albertson’s, Safeway and Publix and offer a sustainable twist on soft serve.
Groundbreaking Recyclable Packaging
The new Twist pints are made with widely recyclable polypropylene (PP) and a high-density polyethylene (HDPE) lid that together dramatically increase the recyclability of traditional ice cream packaging which typically uses plastic-lined paperboard. In addition to nestability during transport and storage to reduce wasted space and optimize supply chain efficiency.
Partnership and Sustainability Goals
“Berry is a great partner for Wells. They understand our need for innovative, sustainable packaging and have worked closely with us to develop it,” said Julee Zugel, Director of Strategic Sourcing at Wells Enterprises. “We appreciate how engaged they are with our team to understand new opportunities in the packaging arena. They are innovative, forward thinking and an example of how a partnership should work.”
Like Berry’s custom 48-ounce PP containers produced for Blue Bunny’s scoopable ice cream line these translucent pints allow consumers to see the uniquely layered contents inside them; it does not stop there either – these pints come in seven soft dual-licious flavors including Chocolate Vanilla Strawberries & Cream Cookies & Cream Candy Bar Mint Chocolate Blu’s Birthday Cake Cherry Chocolate.
Meeting Sustainability Demands
“For our customers now more than ever being able access innovative recyclable packaging is vital as they strive to meet evolving sustainability demands,” said Matt Chase, Director of Sales – National Accounts at Berry Global. He also added, “Through strong value-chain partnerships like this we’re designing products better so that we can create cleaner communities for future generations without convenience or shelf appeal.”
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