The Waitrose will open in-store GAIL’s takeaway bakery from June 6, 2024.
This follows positive reviews of GAIL’s products sold in various branches of Waitrose and online. The shop will be a typical GAIL’s bakery with an area of 280 square feet. In the Waitrose Canary Wharf, there will be fresh bread, mouth-watering pastries, and special coffee prepared on site for customers. Moreover, besides takeaways, the store will offer click-and-collect service as well as home and office delivery for bigger orders.
Enhancing Customer Experience at Waitrose:
The opening means that Waitrose is committed to improving customer satisfaction when shopping. One other person who was also excited by this move was Nathan Ansell who said “This creative bakery launch comes after our successful partnership with GAIL’s. Our values are perfectly aligned with those of GAIL’s which is known for its quality and taste. This new addition will definitely be loved by our clients.”
A Community-Focused Initiative:
Marta Pogroszweska MD at Gail’s commented: “We are very happy to put up our outlet within the premises of Waitrose Canary Wharf; this increases our collaboration with Waitrose thereby bringing our artisan bakery experience into the community of canary wharf.”
Impressive Sales and Prime Location:
The store at Canary Wharf is responsible for almost 5% of GAIL’s entire sales through Waitrose. Nationally, the sales of GAIL’s products in Waitrose stores have increased by 35% YoY. In the busy area of Canary Wharf, a new takeaway bakery has opened on lower ground floor.
About Waitrose & Partners:
Waitrose & Partners runs 329 stores across UK and the Channel Islands blending the convenience of a supermarket with the expertise of a specialist shop. Being an employee-owned business, high-quality responsibly sourced food and excellent customer service are at the heart of Waitrose.
About GAIL’s Bakery:
Founded in the early ’90s, GAIL’S Bakery has grown to become a chain consisting of 134 locations throughout the UK. It is renowned for its freshly handmade breads, pastries and specialty coffee that aims to bring top quality craft baking into every neighborhood.