SPAR South Africa’s butchery section secured the first position in the Butcheries Category of the 2023–2024 Ask Afrika (Pty) Ltd. Orange Index®.
This prestigious recognition underscores SPAR South Africa’s unwavering commitment to delivering outstanding customer satisfaction and celebrating excellence in the local butchery industry.
The Ask Afrika Orange Index® stands as the most comprehensive and widely acknowledged benchmark for service excellence in the country. It covers various vital components, including client satisfaction, emotional contentment, loyalty, and effective problem resolution.
This award is a testament and token of appreciation from the public, affirming SPAR’s dedication as a community-oriented retail group. SPAR South Africa expresses deep gratitude for receiving this award, acknowledging their dedicated team and valued customers for their steadfast support and trust.
Tracking customer experiences, evolving trends, and changing expectations since 2001, this index highlights companies demonstrating outstanding performance across diverse client experience metrics, from service quality to problem-solving. It serves as a valuable yardstick for organizations to measure their own progress.
The index offers predictive insights into the type of experience each company’s audience desires. From measuring just seven industries and 26 companies in 2001, it has evolved to benchmarking 232 brands in 32 industries across 154 variables, 21 channels, and 31 core metrics in 2023. A total of 48,000 customers participated in interviews, detailing their actual service experience with a brand.